
Advanced SEO: A Slight Difference from Basic SEO
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In the age of digital marketing, all businesses strive to rank on the first page of Google as it is essential for business growth, visibility, and online credibility. Finding and using keywords on your website, optimizing meta tags, and submitting a sitemap are important aspects of basic SEO, but they can only help you rank slowly and to a limited extent. To truly stand out in competitive markets, you need advanced SEO.
This guide will provide you with everything you need to know about advanced SEO, including what it is, why it's important, and effective ways to achieve higher rankings.
What is advanced SEO?
Advanced SEO encompasses more than just the fundamentals of search engine optimization. Instead of focusing solely on keyword placement and content creation, advanced SEO takes a deeper look at technical improvements, user experience signals, content strategies, and innovative link-building strategies.
In short, "Advanced SEO is a strategy that combines technical SEO, user-focused content, on-page optimization, and smart link-building."
By mastering advanced SEO, you can:
- Outperform competitors
- Consistently increase organic traffic
- Build long-term credibility in your field
Why is advanced SEO important?
Every business wants to rank high on Google, and competition is fierce. With millions of new blog posts added to existing content every day, simply having content isn't enough. Google's algorithm now measures and displays results based on:

- Your site's technical health (speed, mobile usability, crawlability)
- User behavior (click-through, bounce, and page time)
- Deepness of content (how well you answer searchers' queries)
- Authority (quality backlinks and brand mentions)
- Advanced SEO is crucial if you want long-term success in search rankings.
Here’s what Advanced SEO usually includes:
Technical SEO
- Fixing crawl errors, broken links, and duplicate content
- Optimizing site structure, internal linking, and schema markup
- Ensuring fast site speed and mobile-friendliness
User experience signals
- Improving CTR (click-through rate) from search results
- Reducing bounces and increasing engagement
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Creating intuitive site navigation
Content strategy
- Publishing long, in-depth, and actionable content
- Using semantic SEO (covering topics in detail, not just keywords)
- Incorporating visuals like infographics, videos, and interactive tools
Keyword research (advanced level)
- Using Search Console to find untapped keywords (positions 11-20)
- Competitive analysis using tools like SEMrush or Ahrefs
- Targeting long-tail and intent-based keywords
Link building strategies
- Broken link building
- Skyscraper technique (creating the best version of popular content)
- Digital PR, guest posting, and outreach Campaigns
Analytics and AI-Based SEO
- Using RankBrain and Machine Learning Insights
- Using Google Analytics and Search Console to monitor performance
- Data-driven optimization of titles, meta descriptions, and page elements
Advanced SEO simply means combining technical improvements, high-quality content, and smart link-building strategies to achieve top search rankings in competitive markets.
Ready to boost your SEO with Click Techs SEO Services Wichita?
At Click Techs, we specialize in comprehensive SEO solutions. Whether you want to increase your website's visibility through on-page SEO, off-page SEO, technical SEO, local SEO, or keyword research, we're ready to help.
Start your SEO journey today and let our experts help you build a strong online presence!