How Click Tech's SEO Strategy Can Increase Your Organic Traffic
If you run a small business, you know how difficult it is to stand out online. Larger companies often have substantial budgets, well-designed websites, and numerous positive reviews. However, the good news is that, if you take SEO into account, you don't need a large marketing budget to compete. With the right SEO (search engine optimization) strategy, your small business can attract organic traffic and even outperform the larger brands in your field.
Now, your small business has a hidden advantage. You're local, you're private, and you can grow faster than larger companies. And with the right SEO approach, you can outperform large companies where it matters most: in your own neighborhood. So without further ado, let's start with the first strategy.
1: Publish useful, hyper-local content
When someone searches for the best SEO Company in Wichita or affordable digital marketing services in Wichita, they don't want general advice. They want answers from businesses operating in their area. Instead of focusing solely on your services on your site, you should also create useful guides, tips, and updates for your neighbors and your business.
It doesn't have to be just written content. It can also be in other formats, such as infographics, short videos, or anything else, as long as they're meaningful. And speaking of creating useful content, we should always conduct local keyword research before creating content. If you want local customers to find you online, you need to speak their language.
2: Find the Right Local Keywords
This means precisely targeting the phrases they type into Google and other search engines to find your services. Let's say you run an IT managed services company in Wichita. To find local keywords, you can first use a tool like Google Keyword Planner. Google Keyword Planner is a free tool, provided you have a Google Ads account.
You can create content based on the search intent of group keywords by changing the keyword view to "Group View" and creating content based on the search intent of group keywords. From here, if you create content targeting "IT Services", you can rank for these other keywords as well. This is the advantage of viewing your keywords in groups. Also, you can use your competitors' websites to find local keywords.
3: Create location-specific service pages
For example, when you're running IT managed services, instead of creating a single page for 24/7 IT help desk support services, you might want to create separate service pages, such as "24/7 IT help services Wichita," to target keywords related to IT services in that area. You get the idea.
When you search for IT services in Wichita, you’ll see Click Techs’ location page - and it looks something like this. If you search for IT support in Wichita, you'll also see Click Techs' location page. As you can see, both pages look the same, but their URLs are different. So these are two different location pages. And each of these branches has its own location page for that area.
4: Optimize Pages for SEO
SEO is the foundation of any website's success. When you properly optimize every page of your website, such as title tags, meta descriptions, keywords, headings, and content, it helps Google understand your site and deliver it to the right people. If your website has excellent content but isn't SEO-friendly, it won't rank high in search results.
On-page SEO makes your webpage attractive to both Google and users. This improves website rankings, increases clicks, and consistently improves traffic. When you use the right keywords, heading structure, and image optimization, your site not only loads quickly but also appears easier to read and understand for users.
5: Inflate Your Google Business Profile
Frankly, when someone searches for a business like yours, they're unlikely to scroll through pages of results, but rather click on one of the listings that appear at the top of Google's Local Pack.
And guess what? These key positions are controlled by your Google Business Profile. A poorly maintained Google Business Profile will look something like this: no pictures, no reviews, and very little information.
If you were a potential customer, would you connect with this business? No, right? On the other hand, a well-maintained Google Business Profile will look something like this: it will include multiple photos of the services you've provided, information about your business, the services you offer, numerous customer reviews, updates about your business so customers know you're still in business and thriving, and plenty of photos of you or your past customers.
Just one glance at this Google Business Profile will tell you that this business is legitimate, and you're very likely to book with them. If you have multiple branches in different locations, you'll notice that they have separate listings for each location. You only need to have one Google Business Profile account and create separate listings for each location.
6: Build Local Citations & Backlinks
Local citations and backlinks are like credibility for your small business in the marketplace. These are like online mentions and endorsements that tell search engines, "Hey, this business is legitimate and local." You can visit reputable business directories like Yelp, Yellow Pages, Bing Places, Facebook Business, Nextdoor, and Apple Maps to create your business listing. The most important thing is to ensure that your NAP (name, address, and phone number) is consistent across all listing sites.
And then, to attract backlinks, you can partner with other local businesses to support each other. You can sponsor local events or charities and feature your business logo on charity sites that link to yours.
You can then do guest posting and many other things. If you want to learn more about local citations and backlinks for your small business, I recommend watching this video right here. The link is in the description. Finally, whatever you do, you should always monitor your progress.
You don't need a large marketing budget or a large corporate team to find success online; you just need the right SEO strategy. By focusing on local SEO, creating a location-based services page, maintaining a strong Google Business profile, and keeping your on-page SEO clean and consistent, your small business can easily compete with larger brands.